Skip Hop is a popular New York-based baby/kids' lifestyle brand, known for its stylish, functional, and smartly designed essentials like diaper bags, toys, and bath accessories, all under their "Must-Haves Made Better" philosophy, emphasizing innovation, safety (BPA/PVC-free), and appealing designs for modern parents, and was acquired by Carter's in 2017. They focus on enriching parenthood with practical products that simplify life while bringing joy, incorporating features like easy organization, developmental play, and increasingly sustainable materials.